Commercial models
Three ways to engage, priced from an assessed design.
Knull does not publish list pricing. What we can publish is the shape of each engagement: what sits in scope, what the operator provides, and what commitment it implies.
Note on pricing
Knull does not publish list pricing. Fleet size, dock count, installation work and service scope differ enough between destinations that a published figure would be misleading. Proposals are produced from an assessed deployment design.
01Engagement
Pick the structure that matches your evidence threshold.
Most destinations start with a pilot. Some, having already decided, go straight to a managed fleet or a phased rollout.
Best for
Destinations that want evidence from their own site before committing to coverage.
A defined fleet and dock network in a single zone — one mall arm, one level, one entrance cluster — run for an agreed period against criteria set before launch.
Commercial shape
Fixed-scope engagement covering the pilot period, priced from the assessed deployment design.
Commitment
Time-boxed. Expansion is a separate decision taken on the pilot's results.
Knull carries
4- 01Site assessment and deployment design for the pilot zone
- 02Fleet and dock installation within that zone
- 03Operator console access and team briefing
- 04Structured review against the agreed criteria
Operator carries
3- 01Power and connectivity at agreed dock locations
- 02Installation access and any wayfinding changes
- 03An operational owner for the pilot period
02Side by side
The same questions asked of all three.
Procurement rarely needs more detail first — it needs the three options answering identical questions. Select a name to load that model above.
| Criterion | Prove it in one zone | Trolley as a service | Estate-wide or multi-site |
|---|---|---|---|
| Best suited to | Destinations that want evidence from their own site before committing to coverage. | Destinations that want the outcome without absorbing fleet operations into their own team. | Operators standardising shopper mobility across a whole destination or a portfolio of them. |
| Commercial shape | Fixed-scope engagement covering the pilot period, priced from the assessed deployment design. | Recurring service arrangement over an agreed term, scoped to the fleet, dock count and service level agreed for the destination. | Programme agreement covering the phases, with per-site scope confirmed by assessment before each phase. |
| Commitment | Time-boxed. Expansion is a separate decision taken on the pilot's results. | Term-based, with coverage reviewed as the destination changes. | Multi-phase, structured so each phase can be validated before the next begins. |
| Scope included | 4 defined items | 4 defined items | 4 defined items |
| Operator inputs | 3 defined items | 3 defined items | 3 defined items |
Best suited to
- Pilot deployment
- Destinations that want evidence from their own site before committing to coverage.
- Managed fleet
- Destinations that want the outcome without absorbing fleet operations into their own team.
- Commercial rollout
- Operators standardising shopper mobility across a whole destination or a portfolio of them.
Commercial shape
- Pilot deployment
- Fixed-scope engagement covering the pilot period, priced from the assessed deployment design.
- Managed fleet
- Recurring service arrangement over an agreed term, scoped to the fleet, dock count and service level agreed for the destination.
- Commercial rollout
- Programme agreement covering the phases, with per-site scope confirmed by assessment before each phase.
Commitment
- Pilot deployment
- Time-boxed. Expansion is a separate decision taken on the pilot's results.
- Managed fleet
- Term-based, with coverage reviewed as the destination changes.
- Commercial rollout
- Multi-phase, structured so each phase can be validated before the next begins.
Scope included
- Pilot deployment
- 4 defined items
- Managed fleet
- 4 defined items
- Commercial rollout
- 4 defined items
Operator inputs
- Pilot deployment
- 3 defined items
- Managed fleet
- 3 defined items
- Commercial rollout
- 3 defined items
Scope counts refer to the defined items listed for each model above. Final scope is set by the site assessment and recorded in the proposal.
03Proposal
Request a commercial proposal.
Tell us about the destination and we will come back with the questions the assessment needs to answer, and an outline of the engagement that fits.
Destination size, layout and levels
Annual footfall and trading pattern
Areas you want covered first
Any known constraints on dock placement
Before you commit
Model the opportunity first.
The Deployment Opportunity Model lets you test fleet size and adoption assumptions against your own footfall before any commercial conversation.