Solutions
Carrying is the
constraint. We remove it.
Destinations lose spend at the moment a shopper's hands are full. Knull is deployed as infrastructure against that specific constraint — different environments, one system.
01Choose your environment
Two deployment patterns.
The hardware and platform are the same. The dock strategy, service model and success measures differ by environment.
02Where they differ
Same system. Different deployment logic.
The difference is not tone of voice — it changes dock strategy, fleet sizing, service routes and the measure the deployment is judged on.
| Dimension | Shopping Centres | Retail Destinations |
|---|---|---|
| Geometry | Read in section — levels, atria, lift cores and car park decks stacked above each other. | Read in plan — anchors, clusters and car parks spread across a walkable site. |
| Primary friction | Vertical movement. Carrying between levels is what ends the visit early. | Distance. The walk between the next two stores is what ends the visit early. |
| Dock strategy | Concentrated islands at circulation nodes on every trading level. | A distributed network on walking desire lines between clusters. |
| Fleet sizing | Sized against peak trading windows and level-change volume. | Sized against site span and how far units drift from their home dock. |
| Service model | Short rebalancing loops within the building, usually on existing rounds. | Scheduled route-based rebalancing across a larger, partly external site. |
| Headline measure | Availability held at peak, level by level. | Reach per visit — how much of the destination one visit covers. |
03Common ground
Every deployment shares the same discipline.
Whatever the environment, a Knull rollout is planned around routes, peaks and service capacity — not around how many units fit in a storeroom.
Availability first
Every deployment is designed backwards from the availability target the destination wants to hold at peak.
Dock strategy
Dock placement follows the actual routes shoppers take — entrances, car park cores, atria and lift lobbies.
Operated, not dumped
Knull is deployed with a service model, reporting cadence and named support rather than a delivery note.
Solutions
Let's model it against your floor plan.
Share your levels, entrances and peak footfall pattern and we will outline a dock strategy and fleet size.